It’s All About Your Audience – Really.

Crossing The Stream I’ve been doing this ‘Content-Curation-thingy’ lately using the new ‘Create-Your-Own-Magazine’ tool on Flipboard. The first 10 days has been kind of a ride. One of my ’re-publishing’ magazines ’The Future of Content’ seem to have been gaining some traction, for some odd reason. 1.300 readers in 10 days and more that 18.000 … Continue reading »

LinkedIn May Have Just Designed the Ultimate B-to-B Banner

See on Scoop.it – The LinkedIn Guru Edition for Brands Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise only found in alphabet soup. Jan Friman‘s insight: ‘Content Advertising’ might just be the next … Continue reading »

LinkedIn for Business – Raymond Le Blanc

See on Scoop.it – The LinkedIn Guru Edition for Brands LinkedIn for Business: LinkedIn has long been the most business-oriented social network. Originally biased towards professional males and job seekers .. Jan Friman‘s insight: Make sure you’ve got validated reasons for a brand presence on LinkedIn. Connect the purpose of your presence with your business … Continue reading »

3 Lead Generating LinkedIn Features to Capitalize On

See on Scoop.it – The LinkedIn Guru Edition for Brands LinkedIn boasts a visitor-to-lead conversion rate 277% more effective than Facebook and Twitter. Capitalize on this with these lead generating features. Jan Friman‘s insight: Dive deeper into the topic of Lead Generation on LinkedIn. See on smallbiztrends.com